Digital Transformation Marketing Attribution ROI Sales Management 
Martech
APRIL 22, 2022
Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing.
Martech
MARCH 18, 2022
Well, it is possible to know which half, according to Michael Brenner, CEO and founder of the Marketing Insider Group, an agency that specializes in content marketing. Brenner came to marketing from sales. “[M]ost he recounted in his blog post , “ What is marketing? I sold what was ‘in the sales bag.’”
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Oktopost
OCTOBER 19, 2020
In a world that is constantly evolving, in order to stay consistent, competitive, and current, we need to up our digital transformation game. Bringing all of this together is the glue called marketing attribution. What marketing tactics worked for this particular individual or this specific opportunity?
Full Circle Insights
FEBRUARY 28, 2021
A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. Digital Source Tracker Effectiveness Dashboard Overview.
Martech
AUGUST 3, 2022
The margin on ad sales is usually 70% to 90%, according to BCG. And sales are very good. They also make it easier to tie ad spend to sales. An online ad and the point of sale are so close together, it’s much easier to connect a purchase to a specific ad and action. That said, not everyone will strike gold with this. “If
Martech
DECEMBER 20, 2022
This is the second of a three-part series on the ROI of personalization. While doing personalization well poses challenges to even the most sophisticated brands, offering personalized customer experiences is increasingly becoming a distinguishing factor in high-performing companies. Individual and incremental content performance.
Martech
FEBRUARY 14, 2022
The marketing team spent its budget dollars wisely. But management can’t see the results. This would be fine if marketing was a machine, with fixed, measurable inputs and outputs. Schaub focuses on how complexity affects marketing, while Stouse takes a deeper look at analytics. ROI for marketing is not there.”
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