Digital Marketing Funnels In-market Buyers Intent Data Research 
TrustRadius Marketing
OCTOBER 3, 2022
Sales and marketing teams understand that a core part of their job is reaching the right audience at the right time with the right message. But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. What is intent data?
TrustRadius Marketing
SEPTEMBER 29, 2022
Marketing operations teams are responsible for making customer data more actionable for their sales and marketing teams. They manage data integrity and the distribution of this data through seamless technology integrations, workflow process development, and project and performance management.
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TrustRadius Marketing
SEPTEMBER 29, 2022
Marketing operations teams are responsible for making customer data more actionable for their sales and marketing teams. They manage data integrity and the distribution of this data through seamless technology integrations, workflow process development, and project and performance management.
6sense
DECEMBER 9, 2021
Identifying and understanding customers in the digital sphere is getting much tougher. Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads.
Adobe Experience Cloud Blog
JUNE 9, 2017
At this point, most of us have realized that traditional, or “spray-and-pray” marketing approaches no longer work. We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. What is Intent Data? A Nascent and Confusing Market.
Martech
MAY 10, 2022
Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. A different kind of B2B buyer. Read next: The B2B customer journey is set on a digital track.
DealSignal
DECEMBER 28, 2021
What Is Demand Generation Marketing? Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. If you want to move prospects down the funnel, demand generation is critical.
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