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2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year

Martech

New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up. Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. That’s because the customer will change.

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2022 Marketing Predictions: What Are the Experts Expecting?

Brandpoint

We learned so much from talking with the experts last year — and heard about trends relating to personalization, diversity and inclusion, and creating authentic connections with audiences — that we wanted to reach out again. Here are trends and predictions that marketing leaders are anticipating in the months to come.

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Getting help with customer experience transformation: Best of the MarTechBot

Martech

Expertise and experience: Advisory and consulting firms have specialized knowledge and experience in CX strategy, design, and implementation. They understand the best practices, industry trends, and successful strategies for delivering exceptional customer experiences. Dig deeper: What is digital transformation?

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How marketers can prioritize digital experiences

Martech

Coming out of the pandemic in 2022 – I say that optimistically – many trends in buyer behavior that have changed over the past two years are probably going to stay.”. “We We think one of the trends that is going to stay is that people will buy and interact with brands more digitally than ever before,” he added.

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Digital Experience Platforms: Myths and Realities Behind the Hype 

Martech Advisor

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. In this article, Shashin Shah, CEO of Pimcore, outlines the myths surrounding these solutions, as well as realities of how the tech can transform businesses. There is nothing new to it.

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What’s the Fast Track To Perfect Digital Experiences? This Tool Does It All

Salesforce Marketing Cloud

Experience Cloud is Salesforce’s digital experience platform that can quickly build websites, portals, mobile apps, and other digital touchpoints to engage with customers — and digitize business processes at lightning speed. What’s helpful in the leap toward digital transformation – and doing it right?

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. When it is integrated with budgeting and planning and paired with HR and people software, Sage Intacct is designed to enable digital transformation through continuous accounting, continuous trust and continuous insight. LEARN MORE.