How Social Media Changed the Sales Cycle into the Buying Cycle
Webbiquity
JANUARY 15, 2010
Detailed information about vendors and their offerings was still limited, enabling marketing and sales to act as gatekeepers of information. Tools like LinkedIn, Twitter and blogs not only enable sales pros to learn more about their prospects before the sale, they also raise the expectation that sales people will do so. DBXNT74M6AKY.
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