Content Marketing Institute

JANUARY 12, 2018

Many of the “content-marketing-is-dead” articles make the false assertion that we proposed businesses stop classic advertising, PR, cold calling, and all other forms of classic marketing in lieu of content marketing. No more siloed landing pages, microsites, and leads pooled in Excel spreadsheets. Click To Tweet. Click To Tweet.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Valasys

JULY 1, 2021

With the help of B2B marketing automation solutions, marketers can place forms on landing pages, microsites, or on their website and can progressively collect information from visitors with each subsequent site visit. Learn More: AB Split Testing | Optimize Your Digital Marketing Funnel. e) Personalized Advertising Integrations.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

SnapApp

FEBRUARY 22, 2016

By taking one core asset and breaking it up into several “snackable” pieces, SnapApp created multiple touch points for every stage of the funnel without having to reinvent the wheel for each content piece. . Stand out - create content and experiences that differentiate your brand and make a difference in your audience’s lives. .

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SnapApp

FEBRUARY 23, 2016

By taking one core asset and breaking it up into several “snackable” pieces, SnapApp created multiple touch points for every stage of the funnel without having to reinvent the wheel for each content piece. Stand out - create content and experiences that differentiate your brand and make a difference in your audience’s lives.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

ClearVoice

SEPTEMBER 22, 2020

Content can help brands differentiate themselves. Both digital and conventional advertising. Out-of-home advertising like billboards. Some companies like Walgreens and CVS set-up “microsites” within their websites to provide the latest information about their COVID-19 testing options. e-newsletters.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Strategic-IC

JULY 2, 2018

Ultimately, the technology you use should: Support the alignment of your sales and marketing teams as they connect with key accounts and nurture them through the funnel. Programmatic and digital advertising tools. Enable easy and up-to-date reporting. Be easily integrated with your existing platforms. A CMS (content management system).

Account Based Marketing 48

Account Based Marketing Resources Enterprise Management CMS Development 48

Convince & Convert

APRIL 4, 2016

Here’s the picture: Your marketing funnel is that substance your teacher was telling you about. How do you make those leads speed up and move down the funnel faster? How Video Content Energizes Your Funnel. Video content can help raise the heat on your marketing funnel. Top of Funnel. Well, it’s simple.

Top of Funnel 110

Top of Funnel Marketing Funnels Video Marketing Planning 110