Remove Differentiation Remove Eye-Tracking Remove Positioning Remove SWOT
article thumbnail

12 Opportunities to De-Risk Your Strategic Planning and Execution

Vision Edge Marketing

Strategic planning has both advocates and detractors, especially as to whether it positively impacts operational performance. What to Assemble Before Starting your Strategic Plan Relevant Data Past Performance SWOT Analysis 2. Strategy Questions to Ask Yourself Are We Positioned for Success? Do We Have a Culture of Innovation?

Planning 226
article thumbnail

How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. A competitive analysis report is a strategic document that examines the position and performance of your competitors in your business.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Competitor mapping: The benefits and how to create your own

Sprout Social

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Competitor mapping is the process of identifying competitors and analyzing their market position to visualize the overall competitive landscape. SWOT analysis A SWOT analysis chart is a classic example of a competitor map.

SWOT 106
article thumbnail

Competitive monitoring: tracking the competition to stay ahead

Sprout Social

In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. What is competitive monitoring?

SWOT 93
article thumbnail

Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

Tracking and Analyzing Key Performance Indicators (KPIs) Key Performance Indicators (KPIs) are vital metrics that offer a snapshot of a company’s performance in various areas. A comprehensive picture of an organization’s strengths, weaknesses, opportunities, and threats (SWOT).

Business 114
article thumbnail

7 Essential Metrics for Brand Health Tracking

Digilant

As mentioned in our blog post, Brand Health Tracking: Measure How Your Brand Stacks Up in the Market , brand health doesn’t have a universal definition or a one-size-fits-all measurement strategy. It is a vital metric to gauge how well your brand is positioned in the competitive market.

article thumbnail

How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Use their approach as a guide—or try something entirely different to differentiate your brand. Top posts: Track competitor posts performing the best. FYI: Sprout Social’s Listening and Competitive Analysis features make tracking these data points a breeze. Calls-to-action (CTAs): What’s their sales pitch?

Planning 101