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How to Generate More Leads from Your B2B Blog

Schubert B2B

If you’re like many hard-working B2B content marketers, you understand the importance of blogging. But you may not be sure how to convert your blog traffic into leads. Every blogger needs a sustainable marketing strategy for turning blog visitors into valuable business leads and, in the long run, customers. Checklists.

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11 Steps and Goals to Lead Nurturing Done Right

Oktopost

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. Lead generation is the “foot-in-the-door” that launches any potential customer’s path towards purchasing a business’ product or service. What is Lead Nurturing?

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What Is List Segmentation? [FAQs]

Hubspot

In inbound marketing , this often means focusing on front-facing channels. These are the parts of inbound marketing that turns visitors into leads. But once you''ve secured those leads, what do you do with them ? And the secret to having excellent MOFU marketing lies on how well you segment your contacts.

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What Is Lead Nurturing and Why Is It Important?

Leadspace

With the buzzword “lead generation” always being thrown around, many business owners think that’s all there is to it; you get some leads, you convert them, and you make some money. But what about that oh-so-important middle ground between a generated lead and a closed sale? Leads are just possibilities.

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All Contacts Aren't Created Equal: The Right Ways to Treat Your Email Opt-Ins

Hubspot

And if your email marketing program does treat them equally, well, that's pretty whack. This post will identify the four different types of email addresses you'll find in your database, explain who exactly they represent, and outline how an email marketer should treat them in their email marketing and lead nurturing campaigns.

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How Do I Create a Content Plan? Three Sample Scenarios for Success

ClearVoice

Marketers need a carefully crafted content plan to execute content marketing campaigns with clarity and effectiveness. However, many are still confused about what content plans are, the role they play in content marketing, and how to create one that will yield meaningful results. Below are some examples.

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How to Use HubSpot’s Conversations Tool to Better Align Sales & Marketing

SmartBug Media

A few well-known benefits of using conversational marketing tools such as live chat and chatbots include improving user experience and personally engaging with prospects and customers. The Fundamentals: Aligning Sales and Marketing with Data. 4 Ways HubSpot’s Conversations Tool Aligns Marketing and Sales. Lead Nurturing.