How to Support Sales as a Marketer in a Changing Environment
Pam Didner
SEPTEMBER 16, 2020
The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. It’s important for the two teams to reach an agreement and articulate MQLs with a clear and crisp definition, such as MQLs are leads that match an Ideal Customer Profile or those that opted in to request a demo.
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