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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. It’s important for the two teams to reach an agreement and articulate MQLs with a clear and crisp definition, such as MQLs are leads that match an Ideal Customer Profile or those that opted in to request a demo.

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The Critical Ingredients Of Effective Demand Generation

Marketing Insider Group

Marketing must be more than trade shows, logo colors and full-page ads. Marketing must drive sales for the business. Sales People need to be Patient, move at the Prospects pace not yours: Sales Stages: Critical to have a fully developed Sales Process with Milestones. Let the Prospect feel in control.

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Stop Doing Stupid Sh*t: 18 Outdated Sales Tactics to Abandon in 2018

Hubspot

Inside sales is simply more efficient and scalable. In the old days, sales cycles were incredibly involved. If you’re dealing with a 28- or 56-day sales cycle, you’ll be speaking with your prospects frequently. As a result, a boardroom demo was a pretty big deal -- and usually included a bit of theater.

Tactics 101
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Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

Help sales fill their pipeline funnels. As the quality pressure starts to rise, you can only send to sales those opportunities that are further along in the sales cycle. My experience tells me sales teams and leaders need to be actively engaged in the strategies and processes marketing develops and own them.

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17 Silly Missed Lead Generation Opportunities

Hubspot

For example, a visitor to your website's product pages might indicate someone who is further along in the sales cycle and readier to buy, so place CTAs for more middle-of-the-funnel offers like free trails, product demos, or free consultations that speak to the interests of a visitor who is closer to a purchasing decision.

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The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

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Content SEO

Online Marketing Institute

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. If so, directionally where do you see gaps -- that is, what stage (or stages) in the sales funnel has the fewest (or weakest) assets? Do you see any patterns here?

SEO 40