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The Fundamentals of Website Personalization Strategy [Part 4 of 6]

Bound360

Known v isitors have identified themselves via form fill or clicked a link in an email sent through marketing automation. In other words, known visitors have performed an action to which your marketing automation platform has assigned a cookie. Typically, your known visitors represent only 3-5% of your web traffic.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I’m sure I forgot a few. Feel free to chime in if I did. Among other stuff.

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Personalizing for Alternative Audiences

Bound360

And, it’s important to make it as easy as possible for these folks to find and share your latest and greatest innovations, announcements, and marketing materials. You can use your existing marketing automation platform to identify this group.

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Personalizing for Alternative Audiences

Bound360

And, it’s important to make it as easy as possible for these folks to find and share your latest and greatest innovations, announcements, and marketing materials. You can use your existing marketing automation platform to identify this group.

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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Steve Woods , Eloqua. Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. Greg Ott , Demandbase. Much of his presentation reflected, indirectly, the capabilities of the Demandbase tool. Angie Schottmuller. Greg presented on conversion rate optimization.

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Don't Redo Your Website Until You Read This Post

Golden Spiral

If you just need a brochure, we don't need to pay as much attention to user flows and deeper level pages and organic traffic, because it's a guided conversation, rather than a self-serve experience. Because they serve distinct market segments, they wanted to integrate their website with Demandbase , an AI-based marketing software platform.

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What Do You Need to Have in Your Tech Stack to Run Omnichannel ABM?

The ABM Agency

Marketing Automation. Examples: Marketo , Pardot , Oracle Eloqua. If you’re not using marketing automation services, you’re not doing ABM. Examples: Terminus , Demandbase , 6Sense. Read more about the two types of intent data here. Programmatic Ad Platform. Data Visualization.