Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup


Steve Woods , Eloqua. Use keyword research to coordinate content creation, SEO and social media efforts. • SEMrush is a valuable tool for analyzing your competition in SEO and SEM, search traffic, and keywords that work today. • Greg Ott , Demandbase.

Top 10 Modern Marketing Blog Posts of 2016

Modern Marketing

The following are the top performing posts from 2016, that were published this year: Demandbase Launches ABM Solution for Oracle Eloqua Marketing Automation. The announcement that you could finally do account-based marketing within Eloqua was a really big deal for our audience.

Trending Sources

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions.

Personalizing for Alternative Audiences


For example, you can target a Marketo Smart List or an Eloqua segment after installing those connections into the Get Smart Content platform. To find and target evangelists in a sea of otherwise anonymous traffic, you can use other segment conditions and platform features to match frequent visitors who engage most heavily with the business and marketing resources of your website, rather than those who spend more time directly in the research and sales channel.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


Most website visitors visit with a combination of mobile and desktop- but so much of website traffic is mobile that you can't afford to have a website that doesn't look good or doesn't work on mobile. Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic.