Customer Experience Matrix

NOVEMBER 19, 2008

As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. But I’ve also been approached by some of the other demand generation specialists. The general rule is pretty obvious: pick the vendors that people are most interested in.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

ViewPoint

MAY 5, 2011

CRM unites areas like sales force automation, lead management, customer service, and analytics. ERP unifies and extends materials requirements planning, computer-integrated manufacturing, and distribution.

Marketing Management 180

Marketing Management Marketing Automation Services Eloqua Demand Generation Agencies 180

LeadSloth

JANUARY 12, 2010

Manager, Inbound Marketing, Marketo. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. Steve Woods , CTO, Eloqua. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Demand Generation? Thought leadership?

Marketing Automation Services 235

Marketing Automation Services Marketing Automation Sales Management Automation 235

Webbiquity

JULY 12, 2016

Smaller firms often start off using email service providers , then implement marketing automation platforms as their prospect database grows, their segmentation becomes more complex, and they develop more granular marketing and sales content. 7) Oracle Eloqua. 1) Marketo. Google Review Count: 93,900. Pricing: contact vendor.

Marketing Automation Services 258

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 258

LeadSloth

JUNE 23, 2009

Both activities have traditionally either been done manually in-house, or outsourced to an agency. Their main focus has been on nurturing and scoring your existing leads. Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). Conclusion.

Marketing Automation Services 105

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 105

markempa

MARCH 8, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Eloqua 120

Customer Experience Matrix

MAY 20, 2009

Summary: basic demand generation features are close to a commodity. One of the most popular posts ever on this blog is Low Cost Systems for Demand Generation , which listed several options that started at under $500 per month. Basic demand generation is on the verge of becoming a commodity if it isn’t one already.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

ANNUITAS

MAY 13, 2021

They have done some customer journey work and know how to delight their customer through their product or service. Given this point of view, ANNUITAS|research conducted evaluations of four leading MAPs through the lens of the necessary role and charter the platform plays in an enterprise demand technology environment.

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Analysis Work Management 130

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley.

Marketing Automation Services 121

Marketing Automation Services Enterprise Management Work Management Marketing Management 121

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 44

Enterprise Management Work Management Marketing Management Lead Management 44

Marketing Insider Group

JANUARY 13, 2011

One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. The service they received. Any advice for small business marketers?

Webcast 100

Webcast Work Management Marketing Management Content 100

Online Marketing Institute

NOVEMBER 4, 2010

So what is it about some content syndication programs that create leads that sales reps don’t want? In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is.

Demand Generation Agencies 64

Demand Generation Agencies RSS Paid Search Agency Paper 64

MLT Creative

MAY 19, 2010

Eloqua Eloqua provides you with contact management, campaign management, lead management and marketing measurement, all in one platform. Eloqua can work with a company that's just getting started, or improve the sophistication of existing marketing efforts. In the meantime, share your thoughts!

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

LeanData

DECEMBER 28, 2015

Cross-sell: When an existing customer buys additional products or services in different categories. Demand Generation: Marketing programs focused on driving awareness and interest in a company’s products and services. Lead: Represents a person or company not yet qualified into a contact.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

LeanData

MARCH 30, 2022

However, they often lack technical resources on their teams, forcing them to queue alongside the rest of the organization for IT services and solutions. As prospective customers engage with content, leads can be generated through the platform and pushed into Salesforce for a seller to pick up.

Marketing Analytics Tools 98

Marketing Analytics Tools Marketing Automation Services Marketing Qualified Leads Lead Ranking 98

WebMarketCentral

MARCH 3, 2009

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. software suite.

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

LeanData

DECEMBER 28, 2015

Cross-sell: When an existing customer buys additional products or services in different categories. Demand Generation: Marketing programs focused on driving awareness and interest in a company’s products and services. Lead: Represents a person or company not yet qualified into a contact.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

The ROI Guy

SEPTEMBER 15, 2011

Yes, we have an Interactive Content Connector service that supports seamless integration with CRM and lead management / marketing automation solutions such as salesforce.com, Marketo, Eloqua, SilverPop and more. The integration can be used in multiple ways to help streamline user interaction, capture and enrich leads.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Marketing Automation CRM 40

thePoint

MAY 25, 2018

Note: management might push you towards certain people – however, my experience is that you find those with the best insight in unusual places (e.g., a customer service rep, salesperson, or a savvy engineer that goes to a lot of conferences), so cast a wide net. that provide more in-depth information about your products/services.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

LeanData

DECEMBER 28, 2015

Cross-sell: When an existing customer buys additional products or services in different categories. Demand Generation: Marketing programs focused on driving awareness and interest in a company’s products and services. Lead: Represents a person or company not yet qualified into a contact.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

Cross-sell: When an existing customer buys additional products or services in different categories. Demand Generation: Marketing programs focused on driving awareness and interest in a company’s products and services. Lead: Represents a person or company not yet qualified into a contact.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40