Marketing Insider Group

JANUARY 24, 2013

These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream. Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ambal's Amusings

FEBRUARY 18, 2010

Ardath Albee's Tip. "Have an effective inbound marketing strategy." Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing. Howard Sewell's Tip.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

OCTOBER 15, 2009

We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

JANUARY 21, 2010

Ardath Albee's Tip. B2B marketing programs tend to focus on short-term campaigns designed to achieve company goals without regard to prospects’ needs and timelines. Consider adding progressive measures across your marketing initiatives that show momentum in addition to the number of qualified leads being sent to sales.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Ambal's Amusings

JULY 22, 2010

Ardath Albee's Tip. Managing your messaging and brand consistency across marketing execution means that all of your tactics must be included in your overall marketing strategy. Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. Maria Pergolino's Tip.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

NOVEMBER 12, 2010

Ardath Albee's Tip. During a re-engagement nurturing program for an IT Services and Solutions firm, the client combined content touches with phone calls to validate prospect interest and qualify their level of sales readiness. Maria Pergolino's Tip. One of the top challenges for any marketer is measuring marketing ROI.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

MARCH 18, 2010

Ardath Albee's Tip. Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” ” This said, I encourage marketers to look beyond the numbers of views to the quality of the outcomes. Blog Demand Generation Twitter abneedles. Adam Needles' Tip. Adam Needles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100