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The marketer’s guide to state data privacy laws

Martech

While these laws share some similarities, such as granting consumers rights to access, delete and opt out of the sale of their personal information (PI), there are also notable differences in scope, definitions and requirements. It is possible one or more states will pass PI protections wildly different from those already in place.

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90% of Marketers Measure Success Differently Now Because of Data Privacy Changes

Salesforce Marketing Cloud

However, fewer than two in five marketers report that they feel completely successful in evaluating any of these metrics definitively. At the same time, marketers are feeling downstream effects in their analytics as popular performance metrics like email opens are now less relevant as privacy policies preventing tracking are implemented.

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Looking for clarity on CDPs: Monday’s Daily Brief

Martech

The definition and purpose of a backlog is simply an agile team’s prioritized list of future work. Privacy laws in Europe and in some U.S. California is also creating the California Privacy Protection Agency (CPPA), which will be in force in 2023 and actively audit and fine non-compliant businesses. Editorial Director.

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Data Privacy (Archive)

The Customer

12 min How Facebook, Google And Amazon Are Tackling CCPA Compliance July 10, 2020 While Facebook, Google and Amazon have all been adamant that they don’t sell people’s data, CCPA has a very broad definition of what’s considered a sale. 12 min Candidates want data privacy rules, except for their own campaigns March 10, 2020.

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Connecticut Data Privacy Act: How We Make Sure Convert Remains Compliant

Convert

A pattern appears to be emerging in how state legislatures approach broad privacy protection laws, as illustrated in the table above. Broad Definition of Selling Personal Data. Privacy Policy Disclosures. Convert’s Privacy Compliance Plan. Creating Privacy Relevant Keyword Alerts. Operative date.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

If you’re going to be bringing a third party into your relationship with your customer, ensure they share the same privacy values. While setting up your account, don’t just tick “read the privacy policy and terms and conditions” and be on your way. Ensure you’re offered privacy by default. Delete regularly.

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Are You Still Content Marketing Like It’s 2018?

Content Marketing Institute

Ignoring Privacy Protections. Given that you’re collecting data for personalization, you also should be thinking about privacy regulations, right? Additionally, given that California already has its own version of GDPR , it’s high time to stop putting off data protection and transparency.