70% of Marketers Intend to Increase 2017 Mobile Marketing Budgets
KoMarketing Associates
FEBRUARY 23, 2017
Modern marketers are turning to mobile for new opportunities, and research suggests that they intend to invest more in this channel in 2017. Eighty-four percent use mobile apps to engage customers, and 66 percent utilize them to drive revenue. Approximately 40 percent are designed to attract new prospects. percent).
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