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70% of Marketers Intend to Increase 2017 Mobile Marketing Budgets

KoMarketing Associates

Modern marketers are turning to mobile for new opportunities, and research suggests that they intend to invest more in this channel in 2017. Eighty-four percent use mobile apps to engage customers, and 66 percent utilize them to drive revenue. Approximately 40 percent are designed to attract new prospects. percent).

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

But the premium editions excel with a complimentary custom domain, branded links, bulk link shortening, link redirects, QR codes and a UTM builder. . The comprehensive data and analytics provide performance metrics like link history, demographics, device type tracking and mobile-deep link reporting in the sleek dashboard.

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The Google anti-trust trial: A deep dive into the details

Martech

Search engine competitors and claims of harm Microsoft says Google’s mobile search is a superior product (Sept. 28) CEO of Advertising and Web Services Mikhail Parakhin told the court that Microsoft’s mobile search is not as good as Google’s mobile search. T]hey use us as a bargaining chip against Google.”

Google 80
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The Pros and Cons of Investing in a Mobile Publishing App

Hubspot

Reading on mobile devices has skyrocketed, opening up a world of opportunities for publishers and advertisers looking to hedge big bets on small screens. However, mobile ad-blocking technology is also making strides. Some advertisers are worried this one release could result in a 25% drop in served ads.

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Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples

Hubspot

One thing you'll notice many of these examples have in common is an abundance of relevant deep links. These links take you to specific pages on a website rather than forcing you to navigate there yourself. They also are smart about how they link to the shipment tracking. Why's that important? Brilliant. 3) Southwest.

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The Real Impact of Mobile-First Indexing & The Importance of Fraggles

Moz

Though many believe deep in their hearts that "Content is King," the reality is that Mobile-First Indexing enables a new kind of search result. For two years, Google honed and changed their messaging about Mobile-First Indexing, mostly de-emphasizing the risk that good, well-optimized, Responsive-Design sites would face.

SERP 50
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Mobile SEO: The Ultimate Guide for Improving Your Site for Mobile Search

seo.co

Introduction to Mobile SEO. + Why Mobile Friendly Isn’t Enough for a Great Mobile Experience. Differences Between Mobile & Desktop SEO. + You’re Losing Money if You’re Not Mobile Optimized. + Why Flash Mobile Sites are Bad for SEO. Biggest Myths in Mobile SEO. Table of Contents.

SEO 98