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The Google anti-trust trial: A deep dive into the details

Martech

Search engine competitors and claims of harm Microsoft says Google’s mobile search is a superior product (Sept. 28) CEO of Advertising and Web Services Mikhail Parakhin told the court that Microsoft’s mobile search is not as good as Google’s mobile search. T]hey use us as a bargaining chip against Google.”

Google 82
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The Real Impact of Mobile-First Indexing & The Importance of Fraggles

Moz

Though many believe deep in their hearts that "Content is King," the reality is that Mobile-First Indexing enables a new kind of search result. This search result focuses on surfacing and re-publishing content in ways that feed Google’s cross-device monetization opportunities better than simple websites ever could.

SERP 50
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20-Minutes Growth Hacking Course for Beginners [Strategy+Examples]

Outgrow

Paid outdoor advertising - as they have high virality attached to them. In fact, the probability of selling to an existing customer is 60-70%. So while their real growth hacking strategy was allowing cross-sharing, the growth hacking strategy that really added to that was the network effect. Deep Link Social Accounts.

Course 52