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Building Your B2B Marketing Database

Biznology

Photo credit: Wikipedia. B2b data tends to degrade at the rate of 4% to 6% per month, so keeping up with changing titles, email addresses, company moves, company name changes—this requires dedicated attention, spadework, and resources. Unique identifier (to match and de-duplicate records). Customer service history.

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How to clean up a cluttered website? Content analytics is the answer

Biznology

Panda (Photo credit: Wikipedia). And duplicate content is ever more problematic. Especially in large corporate settings, the main culprit to SEO failure is duplicate content. Find and retire old, duplicate content. If you need to retain the old content for legal reasons, de-index it. What’s the solution?

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The Real Impact of Mobile-First Indexing & The Importance of Fraggles

Moz

For two years, Google honed and changed their messaging about Mobile-First Indexing, mostly de-emphasizing the risk that good, well-optimized, Responsive-Design sites would face. Before Fraggles and Fraggle-Based Indexing, indexing # URLs would have just resulted in a massive duplicate content problem and extra work indexing for Google.

SERP 50
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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

WHOIS (pronounced “who is,” appropriately enough) is a protocol for registering and finding various resources attached to a given website. Here, you can block crawlers from indexing certain pages —which is ideal if you have intentionally duplicate pages or other content you don’t want search engines to see.