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Building Your B2B Marketing Database

Biznology

Photo credit: Wikipedia. Unique identifier (to match and de-duplicate records). Once these elements are pulled in, matched and de-duplicated, it’s time to consider external data sources. Your most important tool in B2B is, arguably, the marketing database. Customer service history. Fulfillment systems.

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Why Can’t Companies Be More Like the Iroquois?

Chris Koch

English: Flag of the Iroquois Confederacy, Hiawatha Belt Français : Drapeau de la Confédération Iroquoise (Photo credit: Wikipedia). They don’t want duplicative or conflicting messages coming from different parts of the marketing organization. Customers are demanding that we deal with them in a unified, cross-channel fashion.

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How to clean up a cluttered website? Content analytics is the answer

Biznology

Panda (Photo credit: Wikipedia). And duplicate content is ever more problematic. Especially in large corporate settings, the main culprit to SEO failure is duplicate content. Find and retire old, duplicate content. If you need to retain the old content for legal reasons, de-index it. What’s the solution?

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Optimizing your site information architecture (IA) for Panda

Biznology

Photo credit: Wikipedia. Sitemaps, de-indexing and redirecting. Normally, Google will pay close attention to site IA when it attempts to rank apparently duplicate content within the same domain. If you have a legacy page that is ranking well for a keyword and competing with a new experience, you can de-index the legacy page.

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12 myths vs. reality on Search Engine Optimization (SEO)

Biznology

Photo credit: Wikipedia. DUPLICATE CONTENT GETS YOUR SITE DE-LISTED: The truth of the Google duplicate content penalty is quite simply that there is none. Duplicate content is substantive blocks of content within or across domains that either completely match other content or are appreciably similar.

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The Real Impact of Mobile-First Indexing & The Importance of Fraggles

Moz

For two years, Google honed and changed their messaging about Mobile-First Indexing, mostly de-emphasizing the risk that good, well-optimized, Responsive-Design sites would face. Before Fraggles and Fraggle-Based Indexing, indexing # URLs would have just resulted in a massive duplicate content problem and extra work indexing for Google.

SERP 50
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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

Otherwise, you’ll run the risk of search bots getting confused; they may see two versions of your site and register them as duplicates, or they may search for nonexistent pages, or they may even rob you of your domain authority entirely—like what happened to Toys R Us in a major SEO blunder back in 2014. Image Source: Robotstxt.org ).