Zoominfo

FEBRUARY 12, 2019

In order to convert leads into paying customers, you must have a comprehensive lead management process in place. But, the process of lead management is every bit as multilayered and complex as the modern buyer’s journey. As we’ve established, lead management is a complex, multi-step process. Fortunately, we’re here to help.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

FEBRUARY 12, 2019

In order to convert leads into paying customers, you must have a comprehensive lead management process in place. But, the process of lead management is every bit as multilayered and complex as the modern buyer’s journey. 7 Tips for Improved Lead Management As we’ve established, lead management is a complex, multi-step process.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Only B2B

NOVEMBER 28, 2019

Must Read: 15+ Demand Generation Statistics that Every Business Should Know. Imagine the number of hours that are wasted in just trying to manually standardize, validate, de-duplicate and upload the bad leads. There isn’t a shortage of lead sources but marketers are unable to check where their results are derived from.

Top of Funnel 119

Top of Funnel Demand Generation Demand Planning 119

Only B2B

NOVEMBER 28, 2019

Must Read: 15+ Demand Generation Statistics that Every Business Should Know. Imagine the number of hours that is wasted for just trying to manually standardize, validate, de-duplicate and upload the bad leads. There isn’t a shortage of lead sources but marketers are unable to check where their results are derived from.

Top of Funnel 62

Top of Funnel Demand Generation Demand Planning 62

Valasys

MARCH 5, 2020

So, the process of lead nurturing is important. Subdomains with gTLD such as de.example.com Subdirectories with gTLD such as example.com/de/ Avoid URL parameters such as site.com?loc=de. Equally important is tracing the intent of the prospects to research. Read more on How to Incorporate Geofencing in B2B Content Strategy.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

ANNUITAS

SEPTEMBER 7, 2010

Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process.    What I mean is that in today’s B2B market, you need someone who knows marketing strategy, understands the buyer, and thinks about marketing and sales as a process.   You Have No Process. . 

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

Martech Advisor

DECEMBER 27, 2019

Improved processes typically mean greater efficiencies, reduced costs, and improved customer experiences. But when it comes to when considering new tools and quantifying ROI to optimize business process management and drive marketing, it’s historically difficult. Avoid Duplicated Efforts.

ROI 61

ROI De-duplication Marketing Management Lead Ranking 61