DealSignal

MARCH 11, 2019

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

ANNUITAS

SEPTEMBER 7, 2010

  These technologies included a marketing automation platform and a CRM system.    Somewhere in the course of the conversation, one of the marketing folks in the room made the statement, “We have marketing automation, but it just doesn’t work.”    You Don’t Have The Right People.

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

Zoominfo

APRIL 23, 2020

Uniqueness : Are there duplicate records? How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If A marketing coordinator or a CMO? How Do You Measure Data Quality? Can records be combined? Timeliness : Is the data fresh? Has it been recently confirmed?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

Uniqueness : Are there duplicate records? How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If A marketing coordinator or a CMO? How do you measure data quality? Can records be combined? Timeliness : Is the data fresh? Has it been recently confirmed? vs. “avenue”).

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Adobe Experience Cloud Blog

OCTOBER 9, 2015

It contains duplicate records, incomplete addresses, and limited segmentation. This poor data makes it difficult to create targeted campaigns and engage your users, which ultimately limits what you can achieve with your marketing automation tool. De-duplicate records. Segment using job title data.

De-duplication 48

De-duplication Marketing Management Marketing Automation Services Lead Scoring 48

Adobe Experience Cloud Blog

MARCH 26, 2015

Author: Dayna Rothman There is a ton of marketing technology out there! In fact, when Scott Brinker from Chiefmartec went to create his new Marketing Technology Landscape Supergraphic, he realized that the number of vendors (1,876) that he looked at nearly doubled in size from last year’s graphic. And it certainly is.

Marketing Automation Services 48

Marketing Automation Services De-duping Marketing Management De-duplication 48