De-duplication Lead Management Marketing Automation Segmentation 
DealSignal
MARCH 11, 2019
The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.
Adobe Experience Cloud Blog
DECEMBER 10, 2013
Author: Frank Passantino Bad data infiltrates every database, in the form of duplicate contacts, irregularly formatted leads, and junk records. 1) Identify Duplicates. Once you start to get some traction in building out your database, duplicates are inevitable. Lead Management' 2) Set Up Alerts.
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ANNUITAS
SEPTEMBER 7, 2010
Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process. These technologies included a marketing automation platform and a CRM system. With marketing automation and CRM, it’s not any different.
Zoominfo
APRIL 27, 2022
For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. Data impacts critical go-to-market functions such as developing your ideal customer profile (ICP ), territory planning , segmentation , lead routing, and sales prospecting. How do duplicates happen?
Adobe Experience Cloud Blog
OCTOBER 9, 2015
Author: Ed King Let’s face it—your lead database is dirty and full of holes. It contains duplicate records, incomplete addresses, and limited segmentation. This poor data makes it difficult to create targeted campaigns and engage your users, which ultimately limits what you can achieve with your marketing automation tool.
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