Remove De-duping Remove De-duplication Remove Marketing Automation Remove Segmentation
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The B2B Marketer’s Quick Start Guide: ABM Orchestration

Heinz Marketing

Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. Integrate data silos while de-duping and normalizing records so your sales and marketing teams have a single source of rich, accurate account data.

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

Uniqueness : Are there duplicate records? How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If A marketing coordinator or a CMO? See if we integrate with your marketing automation or sales tracking system. How Do You Measure Data Quality?

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Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

Uniqueness : Are there duplicate records? How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If A marketing coordinator or a CMO? See if we integrate with your marketing automation or sales tracking system. How do you measure data quality?

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Explosive Growth in Marketing Tech: 7 Categories to Implement Now

Adobe Experience Cloud Blog

If you don’t have clean data you might be sending people the wrong email campaigns, sending duplicate emails, and tracking skewed metrics. A clean database can help you properly segment, target, and track your programs. Predictive Marketing is a huge game-changer in the marketing technology space.