SmartBug Media

APRIL 17, 2020

Involve both sales and marketing in the conversation. De-duplicate your leads. Marketo Sales Connect offers sales automation to complement Marketo’s marketing automation strengths. Reps can easily send and track template emails. They can also build out automated email sequences and link to assets.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

Pam Didner

SEPTEMBER 16, 2020

Many of us don’t have full visibility into how many emails our prospects receive from us when email campaigns are de-centralized and your CRM or marketing automation tools may not capture all the email sent by your marketing and sales teams. Event Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Zoominfo

APRIL 27, 2022

For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. Data impacts critical go-to-market functions such as developing your ideal customer profile (ICP ), territory planning , segmentation , lead routing, and sales prospecting. How do duplicates happen?

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Zoominfo

APRIL 23, 2020

Uniqueness : Are there duplicate records? How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If A marketing coordinator or a CMO? How Do You Measure Data Quality? Can records be combined? Timeliness : Is the data fresh? Has it been recently confirmed?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

Uniqueness : Are there duplicate records? How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If A marketing coordinator or a CMO? How do you measure data quality? Can records be combined? Timeliness : Is the data fresh? Has it been recently confirmed? vs. “avenue”).

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Adobe Experience Cloud Blog

MARCH 26, 2015

Dirty data can be a huge problem for your marketing effectiveness. If you don’t have clean data you might be sending people the wrong email campaigns, sending duplicate emails, and tracking skewed metrics. A clean database can help you properly segment, target, and track your programs.

Marketing Automation Services 48

Marketing Automation Services De-duping Marketing Management De-duplication 48