De-duplication Marketing Automation Segmentation Website Personalization 
SmartBug Media
APRIL 17, 2020
Involve both sales and marketing in the conversation. De-duplicate your leads. If the same person is recorded in your CRM multiple times, Marketo will score those records separately. Marketo Sales Connect offers sales automation to complement Marketo’s marketing automation strengths. Sales Connect.
Heinz Marketing
AUGUST 5, 2021
Deliver relevant experiences with website personalization to increase engagement and interaction. Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. Next up: Marketing Automation.
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