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10 Steps to Blend STAT Ranking Data with Site Performance Metrics

Moz

I analyzed 50,000+ SERPs in the retail banking sector so I could make sense of the massive shifts in rankings and search behaviors during the lockdown period. We have thriving communities and excellent basic training materials. We need to know if, and by how much, CWV will impact rankings over time so we can prioritize our efforts.

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The Best Marketo Add-Ons for SMB

SmartBug Media

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Once your team is trained, your quick wins are in the bag, and you’ve had a chance to take a breath, it’s time to start building your road map. Sales reps see their leads ranked by recency of engagement and overall lead score.

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Top Sales Challenges & How AI Can Power Your Sales Enablement Strategy

Hubspot

Many sales leaders leverage automation to help teams reach their revenue and lead generation targets. Among others, solutions like ChatSpot allow sales reps to automatically set up new CRM profiles, create new lead segments, generate data from reports, and even send follow-up messages on their behalf.

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Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond

chiefmartech

The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or less) still has 162 SaaS apps. The three main reasons: It may be wasted spend, duplicative of existing IT-approved licenses. Deliver instant product value.

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Your Complete Marketo Migration Checklist

SmartBug Media

Here’s a short list of folks who should know their roles in advance: Project manager: Lead the implementation plan; communicate honestly. CRM administrator: Plan the order of your sync; lead any special integration needs. Plus, it chooses from duplicate records at random when logging activity history. Assess disengaged leads.

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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Train and motivate them well. How do I match and de-duplicate customer records effectively? Then you can add a score to each appended element, based on its source, to manage the risk of relying on any particular element. They don’t follow the rules; or there are no rules. Give them objective rules to follow.

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#AskTeleverde – Retro in Redondo Beach

Televerde

Roles and responsibilities must be clearly defined and there must be agreement on exactly what constitutes a qualified lead, so work with sales to establish agreed-upon lead scoring thresholds. A successful data strategy consists of de-duplication, cleansing, and appending. Get your data quality down-pat.