Customer Experience Matrix

FEBRUARY 2, 2010

Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Biznology

AUGUST 3, 2020

B2B marketers have long struggled to demonstrate results along the complex path from a campaign investment, to a sales lead, to a closed revenue deal. Digital campaign channels make things easier on the front end. Keep it about “did you buy,” and resist the temptation to gain more marketing insights. But let’s not go there.

Multi-Channel 197

Multi-Channel Multi-Touch Attribution Advertising Channels Sales Qualified Leads 197

Customer Experience Matrix

SEPTEMBER 29, 2009

. - another survey by another marketing automation vendor, Alterian , found the most-commonly cited top obstacle in online marketing (25% of respondents) was “integration of online with database marketing and offline channels”. Tags: web analytics customer data integration marketing measurement.

Enterprise Management 120

Enterprise Management Customer Surveys Marketing Management Marketing Automation Services 120

Engagio

JUNE 11, 2018

It’s a measure of data quality and completeness, revealing whether or not your database has the right people in it. According to the Database Marketing and Contact Acquisition Survey Report this is one area where some marketers are falling short. Checking the Health of Your Data. The Data Demands of ABM.

Account Based Marketing 54

Account Based Marketing ABM Contacts Multi-Channel 54

Online Marketing Institute

JULY 31, 2012

Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. 07/25/2012.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Customer Experience Matrix

DECEMBER 15, 2006

Contrary to my initial impression that “customer centricity” was the major topic at the National Center for Database Marketing conference this week, a close look at the program shows just four of the 45 sessions had this as their focus. This includes three related to multi-variate testing (e.g.

Marketing Management 120

Marketing Management Planning Paid Search Agency Multi-Channel 120

Leadspace

OCTOBER 6, 2019

Biznology recently published an article about New York’s happiest B2B database marketer , where the author advocates for adopting an “ideal state” data model and then filling in the blanks to make it actionable. “Improving ROI Measurability” through data management begs two questions.

B2B Marketing 48

B2B Marketing Top of Funnel Enterprise Management Paid Search Agency 48