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A Guide to Marketing Automation

Zoominfo

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Closing more sales. Ultimately, your marketing automation platform can guide leads through the marketing funnel, setting them up to eventually make a buying decision.

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A Guide to Marketing Automation

Zoominfo

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Closing more sales. Ultimately, your marketing automation platform can guide leads through the marketing funnel, setting them up to eventually make a buying decision.

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Automating Your Data Enrichment Process With SalesIntel

SalesIntel

Data hygiene has become increasingly important to marketers, and the increasing volume of data has only made processing harder. To overcome this challenge, the need for quality data has led to automated data enrichment tools. Enriched lead data is required for accurate lead routing and assignment to sales.

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Contact Database Performance and Scale — Your MAP’s Best Friends

The Mx Group

Recently, I attended the Marketo Marketing Nation Summit, the annual conference and bash held by marketing automation platform (MAP) provider Marketo. In fact, during a session at Marketo Nation, one marketer explained it used to take him sixteen hours to send a time-sensitive email to 10,000 contacts. Structuring for scale.

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Sales and Marketing Alignment: Best Practices and Tips to Drive Revenue

DealSignal

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. So how do you shift from working in disconnected silos to working as a collaborative, revenue-generating sales and marketing team?

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Hauntomations: 3 Ways to Make Automating ABM Less Scary

Engagio

Haunting is all well and good when you’re dressed up as a ghost, but it isn’t fun when you’re being haunted by the idea of how badly your data needs a cleanup, or you’re frightened by the pile of work it takes to manage and update your audiences on different platforms. Sell More by Seamlessly Managing Email Streams and Ad Audiences.

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DealSignal vs. ZoomInfo: Comparison Guide

DealSignal

While ZoomInfo tops out at max 70% data accuracy, DealSignal offers fresher, more accurate, dynamic data at a market-leading 97% + thanks to our dynamic, multi-step verification process that uses AI and machine learning algorithms, robots, and human researchers to reverify your data just before it’s delivered to you.