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How Intent-based ABM Helps Optimize Your Go-To-Market Strategy

DealSignal

Bombora , DealSignal’s recently announced intent data partner , aggregates third-party intent data from a co-op of nearly 4,000 B2B media sites. Bombora’s intent is based on activity such as keyword searches, article views, and white paper downloads. Follow Michael on Twitter @Michael_R_Levy.

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How Intent-based ABM Helps Optimize Your Go-To-Market Strategy

DealSignal

Bombora , DealSignal’s recently announced intent data partner , aggregates third-party intent data from a co-op of nearly 4,000 B2B media sites. Bombora intent is based on activity such as keyword searches, article views, and white paper downloads. Follow Michael on Twitter @Michael_R_Levy.

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How Intent-based ABM Helps Optimize Your Go-To-Market Strategy

DealSignal

Bombora , DealSignal’s recently announced intent data partner , aggregates third-party intent data from a co-op of nearly 4,000 B2B media sites. Bombora intent is based on activity such as keyword searches, article views, and white paper downloads. Follow Michael on Twitter @Michael_R_Levy. About the author: Michael R.

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Troubleshooting your B2B marketing data problems

Biznology

This could be an email sign-up, or a piece of gated content–like a white paper or research report–in exchange for providing important data elements like name, title, company name, address, phone, and email. Leave them as they are, and link them to a table of standardized job functions. Like this post?

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How Progressive Profiling Email Marketing Improves Data Accuracy

Litmus

But your email personalization is only as good as the data you have available. And since email subscribers’ interests and preferences can change, it’s critical to implement good data hygiene practices through progressive profiling email marketing for optimal results. Think about the first time you collect data from a customer.

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Four Actionable Tips to Integrate HubSpot and Microsoft Dynamics

SmartBug Media

Putting your needs on paper will keep you from cluttering your reports with the wrong info. Here are some questions to consider as you build out your mapping doc: Should fields be one-directional or bi-directional at the data sync? Practice stellar data hygiene. Junk data doesn’t help anyone.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Dead wrong.

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