Biznology

DECEMBER 21, 2011

The so-called Buying Circle in large enterprise B-to-B—the influencers, specifiers, users, decision-makers—comprises as many as 21 people, according to Marketing Sherpa. Here’s where marketing automation becomes an important resource for B-to-B marketers. But there’s more. So marketers have to think differently today.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80

Biznology

FEBRUARY 28, 2014

Magill wraps up his discussion with: “If you suspect you’d have trouble serving them with court papers, do not do business with them.”. B2B Marketing Market Research Offline Marketing Slider B-to-B marketing B2B marketing B2B sales customer acquisition Data data hygiene data sources database marketing email marketing prospecting'

B to B 80

B to B Data Hygiene Marketing Management B2B Sales 80

Biznology

JANUARY 30, 2015

In either case, we suggest that you test the value of the data before you put a lot of time and money into capturing it in your marketing database. You can find more thorny data issues and solutions in our new white paper , available for free download. Like this post? Sign up for our emails here.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

B2B Marketing Zone Posts

AUGUST 3, 2010

Content is not just about an email send, or a blog post, or a white paper, or a Tweet. Smarketer, ZoomInfo: In light of the ongoing upheaval in b-to-b sales, what are your biggest challenges for the remainder of the year? Find New Customers releases new white paper on email marketing , July 21, 2010. Data Hygiene (4).

Ning 40

Ning Paid Content Facebook Sales Management 40