The Point

APRIL 30, 2012

I’ve written previously in this space about how to reduce unsubscribes by giving prospects and customers the option to update their contact information rather than forcing them to opt out of email entirely. This can be a useful option if some individuals want to continue to receive your newsletter, for example, but not Webinar invitations.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

Customer Experience Matrix

APRIL 1, 2009

DemandBase Professional actually goes further than simply looking up the information, by letting clients specify the industries, company sizes, geographic regions, search terms and number of page views they care about, and only returning information on visitors who fit those parameters. I'd say that's significant.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

The Point

DECEMBER 15, 2020

I’ve written elsewhere in this space that marketing is often an accident of timing , and so, as long as you’re adhering to data privacy rules and providing information of value, it may be months or sometimes years before a prospect has a genuine need and engages with your campaign and your brand in a meaningful way.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

Conversica

SEPTEMBER 12, 2018

Marketing teams are able to use AI to support classic strategies like product recommendations and predictive lead scoring. That includes cold calling, managing the CRM’s data hygiene for your accounts, scheduling prospecting and researching time, emailing and meeting with your manager. It’s a lot.

Marketing AI 49

Marketing AI Verticals Marketing Automation Services Work Management 49

Zoominfo

APRIL 27, 2022

In this post, we tackle some foundational dirty data questions: What is dirty data? What are examples of dirty data? What are the consequences of dirty data? How do you clean and prevent dirty data? What is Dirty Data? There are several data hygiene practices you can implement to combat insecure data.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Zoominfo

FEBRUARY 20, 2019

Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. In order to be effective, you must use the data at your disposal to inform and coordinate these tactics. Let’s get into it!

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Martech Advisor

NOVEMBER 27, 2019

In this article, we will dig deeper into the concept of CRM automation, best practices while automating CRM, along with some examples of CRM automation tools. Examples of CRM automation software tools. Lead management: lead management function in CRM automation helps salespeople keep track of lead activities.

Enterprise Management 102

Enterprise Management Work Management Marketing Automation Services Marketing Management 102

Martech

SEPTEMBER 21, 2021

Combined, the core features offered by most marketing automation platforms profiled in this report include: Email marketing and landing page development; Lead management (i.e., Lead management. Lead management comprises three functions: lead capture, lead scoring and lead nurturing.

Marketing Automation Services 115

Marketing Automation Services Enterprise Management Work Management Marketing Management 115

Leadspace

AUGUST 10, 2021

When merging tech stacks and datasets, you’ll need to think about how to merge various audiences and segments and integrate different sales and marketing workflows and methodologies, such as territory assignments, lead management processes (scoring and routing), and customer tiering.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Analytics Tools Paid Search Agency 62

Leadspace

AUGUST 10, 2021

When merging tech stacks and datasets, you’ll need to think about how to merge various audiences and segments and integrate different sales and marketing workflows and methodologies, such as territory assignments, lead management processes (scoring and routing), and customer tiering. .

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Analytics Tools Paid Search Agency 62

DealSignal

DECEMBER 28, 2021

A CRM database is a complex system of data storage that contains the information you’ve collected on people and organizations that have come into contact with your business. The data is typically organized into tables with fields and cells, like an Excel spreadsheet. CRM Account Data Types and Examples.

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

DealSignal

DECEMBER 28, 2021

A CRM database is a complex system of data storage that contains the information you’ve collected on people and organizations that have come into contact with your business. The data is typically organized into tables with fields and cells, like an Excel spreadsheet. CRM Account Data Types and Examples.

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

B2B Marketing Zone Posts

AUGUST 3, 2010

Updated B2B Facebook Page Examples with Data - Social Media B2B , July 23, 2010 This short post is to let you know that we updated the 10 Examples of B2B Facebook Pages post. He was using Twitter to fire rapid questions at me after I completed my session at the Lead Management Summit on Tuesday and into Wednesday morning.

Ning 40

Ning Paid Content Facebook Sales Management 40