Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Zoominfo

OCTOBER 18, 2022

Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before. There are essentially two competing schools of thought among B2B marketers. The good news? The first thing you have to look at is what category you’re in,” Hanson says.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

TrustRadius Marketing

FEBRUARY 15, 2022

Whether your business is large or small, marketing intelligence can give you a leg up in an increasingly competitive business world. Marketing intelligence refers to the insights, stats , or data that help businesses position products and services within their niche industry. Why Marketing Intelligence Matters. Self-Discovery.

Marketing Management 52

Marketing Management Top of Funnel SWOT Customer Satisfaction 52

Webbiquity

OCTOBER 20, 2020

A marketing communication plan is an essential document for bringing in new clients and to communicate strategy to your in-house marketing team. And what are the best practices for developing a plan that accurately conveys your goals to prospects? Audit Your Current Marketing Communication Plan. Your client’s goals.

Planning 239

Planning Ideal Customer Profiles SWOT Paid Search Agency 239

Convert

MAY 31, 2022

Selling Angles are marketing hooks used to connect to the needs and desires of your shoppers. Also known as “marketing angles” and “advertising angles”, selling angles give buyers an insight into your product without overwhelming them with all the details. Selling Angles: Hooks That Do the Heavy Lifting. It helps if it’s permanent.

Product 52

Product Best Practices Work Management Paid Search Agency 52

Marketing Graham

DECEMBER 30, 2020

I’m occasionally asked “What is B2B Marketing?” But now I’ve set myself the task of putting it in writing I realise that modern B2B marketing is complex, and now inherits some features from its B2C cousin. Traditionally I’ve described B2B as marketing to an organisation, and B2C as marketing to consumers.

B2B Marketing 59

B2B Marketing Planning B2B Marketing Analytics Tools 59