Martech
DECEMBER 14, 2023
Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. An underutilized Digital Experience Platform (DXP). DXP utilization. Fragmented analytics tools.
Martech
JANUARY 2, 2024
Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. As this happens, expect the lines to blur between CDPs and other tools and platforms. What about training the users?
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Martech
DECEMBER 26, 2023
Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Brands serious about leveraging AI might train models to pre-screen content for brand compliance, using AI as a first line of defense.”
chiefmartech
AUGUST 29, 2022
For startups and specialist apps, integrating with the leading platforms in their category has become a must-have, not nice-to-have, requirement in order to win customers. The latest MarTech Replacement Survey 2022 showed that integration capabilities/open APIs were the #1 important factor in choosing a replacement martech app.
Martech
DECEMBER 18, 2023
I am trained with MarTech content. Dig deeper: What is digital transformation? Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Here’s something somebody asked me!
Martech
FEBRUARY 25, 2022
How do we currently manage the incoming and outgoing digital assets in our marketing systems today? In either case, without the proper skilled human resources in place, the platform can end up becoming an expensive reservoir of untapped data with unfulfilled potential to increase revenue and improve customer experiences with your brand.
Martech
MAY 10, 2023
According to AgileSherpas’ 2022 State of Agile Marketing Report, over 40% of the 513 marketers surveyed said they use some form of agile in their work. This is the technology that enables marketers to create personalized experiences and test new channels. Digital experience platforms (DXPs).
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