Martech

DECEMBER 16, 2022

We need to be part marketer, part operations officer, part technologist, part data analyst, part revenue officer, part experience officer, consensus builder, diplomat, etc. We have to do more with less, as Gartner’s 2022 CMO Spend Survey found. What is a DXP? Carrying and inputting CRM data across multiple touchpoints.

Digital Experience Platform 84

Digital Experience Platform Marketing Automation Services Ad Building Digital Asset Management 84

Martech

AUGUST 18, 2022

This week, the PGA TOUR announced a partnership with experience management (XM) technology company Qualtrics to begin a multiyear transformation of fan experience across all touchpoints for tour events. Our goal is to improve all aspects to provide fans a best-in-class experience from start to finish.”.

Digital Experience Platform 94

Digital Experience Platform Analytics Ideal Customer Profiles Touchpoints 94

Martech

DECEMBER 18, 2023

They can assist in defining the target customer experience, mapping customer journeys, and identifying key touchpoints for improvement. Dig deeper: What is digital transformation? Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

eCommerce 96

eCommerce Marketing AI Best Practices Consulting 96

Martech

FEBRUARY 25, 2022

Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience.

Digital Asset Management 100

Digital Asset Management Enterprise Management Work Management Marketing Management 100

Convert

MARCH 21, 2023

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. This is then superimposed onto the UI creating two pointers that tell you where the person is looking.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Convert

OCTOBER 27, 2021

More lift at the front end, more touchpoints hit, more leads, more sales, higher average sales, and more repeat sales? It doesn’t matter if it’s your personal opinion or that of the Highest Paid Person (HiPPO), you need to test and trust the data. You can even survey or interview your audience to find out why they are leaving.

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Monitor and manage work-life balance and professional relationships with personal insights. Groove is a sales productivity platform that aims to enable revenue leaders to boost revenue-per-rep across every division of the enterprise. Monitor and manage work-life balance and professional relationships with personal insights.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52