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Everything You Need to Know About Brand Management

Hubspot

It’d be how you introduce yourself to new friends (er, customers) and how you build a trusting relationship with them. This is what we call brand management. That’s why we created this guide — to cover the basics of brand management and equip you with the tools you need to manage and maintain a fantastic brand.

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What is Repeat Purchase Rate & How to Increase it? (With Examples)

Huptech Web

Retaining a customer costs less than convincing a consumer to switch to your brand. How can you make your product unique to your customer? Do it the customer’s way, and you will not only have a fantastic business, but you’re irreplaceable. So, how do you identify a Repeat Customer? So what’s the plan?

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Making Sense of Marketing Acronyms: Part 3

Bluetext

Within the previous blogs in our marketing acronym series, we took a look at the top acronyms used in the sales and advertising realm , as well as the website design and development side of marketing. NPS (Net Promoter Score) A measure of customer satisfaction and loyalty, based on the likelihood of them recommending your product or service.

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Advocacy Marketing: The Simple Guide to Help You Succeed

EveryoneSocial

It should be of no surprise to you that marketing and the way your organization generates sales have altered over time. Utilizing Brand Promoters Advocacy Marketing Examples. When it comes to advocacy marketing, there are two types you can generally focus your efforts on: employees and customers. Advocacy Marketing Defined.

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Google My Business: What It Is, How To Use It, and Why

Moz

Google My Business (GMB) is a multi-layered platform that enables you to submit information about local businesses, to manage interactive features like reviews and questions, and to publish a variety of media like photos, posts, and videos. Customer actions, like website visits, phone calls, messaging, and requests for driving directions.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Internet hosting that provides computer-based services to customers over a network. APIs facilitate the data needed to provide solutions to customer problems. CAC: Customer Acquisition Cost.

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Trends & Insights Around Customer Success from INBOUND 2021

SmartBug Media

Customers have the power to influence buying decisions from those around them, and you have the power to influence your customers by delivering value and creating amazing experiences. When you deliver value and delight your customers with an amazing experience, it creates fans that later on turn into promoters of your brand.

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