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Data-Driven Insights: Revolutionizing Lead Generation in Pharma Through Telemarketing

SalesGrape

In the ever-evolving pharmaceutical industry, data driven lead generation plays a pivotal role in driving business growth and ensuring a steady pipeline of potential customers. This article explores how data-driven lead generation, with a specific focus on telemarketing, is transforming the landscape of the pharmaceutical industry.

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The role of artificial intelligence in business in 2024

Sprout Social

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Why this surge?

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Examining how AI can improve customer-brand relationships

ClickZ

Using AI, the app would analyze customers’ purchase history, browsing behavior, and demographics to identify patterns of retailers they are likely to be interested in. By leveraging this data, AI can provide personalized recommendations, offers, and promotions to customers through multiple channels.

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Navigating the digital commerce landscape: A guide for B2B product sellers

Sana Commerce

I Today, it’s become common to hear the phrase digital commerce in conversations about digital transformation and e-commerce. But how is digital commerce different from e-commerce, exactly? In our complete guide to digital commerce, you’ll learn just that. Digital commerce vs e-commerce – what’s the difference?

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Navigate Your Path to an AI Future

Salesforce Marketing Cloud

Present AI as a valuable asset that augments, not replaces, human work and as a change that can expedite work and improve job satisfaction. These three crucial steps have proven essential for successful digital transformations: Define training initiatives : Make AI training a mandatory part of employee enablement.

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Video for Financial Services: Banking and Beyond

Vidyard

Vanguard reported the components of trust break down into 17% functional, 53% emotional, and 30% ethical. Digital transformation can have the unintended consequence of inhibiting the relationship customers develop with institutions and advisors, losing the opportunity to forge an emotional connection.

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Internet and AI: similarities 22 years apart!

Exo B2B

Today, AI presents itself as a new technological frontier, particularly in terms of transforming business practices. But also in terms of skills evolution, ethical concerns and repercussions on different industries. Both illustrate a tipping point towards a new era of innovation and digital transformation.