The Marketing Blender

MARCH 22, 2024

The psychographics of your audience is where you will find the levers that will move marketing forward. From a digital perspective, you can research commonly searched problems or pain points to understand how to position your marketing and advertising. #2 This can help position your business as a thought leader in your industry.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Optinmonster

MARCH 16, 2020

Use your data on your subscriber’s interests to curate content that you know they’ll love. Especially if you offer a lot of different types of products, segmenting your customers by purchase type is a great way to determine what their interests are so you can offer curated products that you know they’ll love.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Hubspot

JUNE 13, 2018

Fortunately, we’ve curated the best content marketing plans to help you write a concrete marketing plan that’s rooted in data and produces real results. Create highly detailed buyer personas using psychographics instead of traditional demographics. Pricing & Positioning Strategy. You don’t even know where to start.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Valasys

JANUARY 21, 2020

Customers are segmented into specific clusters based on their demographic, firmographic & psychographic insights & thereafter, cluster-specific targeting strategies are devised for the personas. 4) Re-energize Your Email marketing efforts: HubSpot predicts that email marketing will continue to grow in the year 2020.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

ClearVoice

MAY 15, 2020

83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot. Zweig currently works on video strategy for the mass-media company, which is the global curator of content for brands like Discovery Channel, Food Network, Animal Planet, TLC, HGTV, VICE, Travel Channel and others.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Valasys

AUGUST 19, 2019

Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

ClearVoice

JANUARY 8, 2019

What are the psychographics for my buyer personas? Psychographics are the attitudes, aspirations and other “psychological” information about your target audience. If your persona is typically a positive, upbeat person, for example, fear tactics and somber writing won’t win them over.

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111