How to put together a top-tier SaaS marketing strategy
Sprout Social
JANUARY 30, 2020
Customers are cycling through SaaS products like crazy. SaaS marketing is all about long-term customers. In short, SaaS companies are looking to acquire and retain customers for the long haul – years at a time. The SaaS customer journey is complex. Sounds like an understatement, right? Translation? Let’s break ’em down.
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