Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives.

Allocation 113

Allocation Barriers Lead Scoring Lead Ranking 113

LeadsRX

MARCH 9, 2022

LeadsRx Attribution™ Impartial, cross-channel attribution provides marketers with basic conversion tracking to know what’s working and what’s not. Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. Return On Ad Spend (ROAS). Go-To-Market (GTM) Strategy.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Single Grain

MAY 5, 2023

If you’re looking for inspiration, here are four e-commerce Facebook Ads in which the stores enticed their target audience, increased B2C sales and ROAS, and kept advertising expenses down. Now, let’s look at four Facebook Ads e-commerce case studies to see how they increased ROAS. In reality, 426.8

Case Study 52

Case Study Case Studies ROAS Cost Per Thousand 52

Only B2B

JULY 21, 2023

Click-through Rate (CTR): Measuring the percentage of users who click on syndicated content, indicating their interest and intent to engage further. The average CTR for B2B content syndication efforts is roughly 0.5%, according to a survey by the Content Marketing Institute.

Cost per Lead 62

Cost per Lead Multi-Touch Attribution Allocation Campaigns 62

Single Grain

APRIL 24, 2023

They prioritized their marketing dollars to target countries that would provide high-quality traffic and were more likely to convert. The Challenge: Scale Conversions and Maintain a Better ROAS ThinSlim Foods’ advertising solution was on the right track, but still needed improvement. So, what needed to change?

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Single Grain

MAY 16, 2023

The average CTR of native ads is 8.8X Since advertisers can boost posts, many brands mix native ads with organic content to improve their ROAS. In other words, native ads look more natural than traditional display ads. Native advertising spending is expected to reach $98.59 billion by the end of 2023, and that’s because it works.

Advertisements 52

Advertisements Advertising Trends Marketing Budget 52

Single Grain

JANUARY 31, 2020

CTR, long-tail keywords. Keeps your CTR high enough by testing various text ads so you do not lose any ground to competing advertisers. Harnesses the power of machine learning to reduce CPA and CPC, and improve key PPC metrics, like CVR and CTR. Automated bids and budgets help meet goals for traffic, ROAS, CPA and conversions.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127