NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. I was hooked on programmatic marketing.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Metadata

SEPTEMBER 20, 2023

Mobile optimization allows marketers to reach people on the go, and interactive ad formats allow them to captivate people in today’s fast-moving world. Most of my peers say the rise of ABM and the death of gated content is happening independently. Let’s say HubSpot’s Marketing team runs this ad on LinkedIn.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

SmartBug Media

APRIL 12, 2021

If you’re a marketing manager, you might be familiar with the struggle of effectively reporting on content marketing and knowing its ROI. However, accurately measuring the impact of your content marketing efforts is key for honing in on what works and beating the competition. Why Measure Content Marketing ROI?

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Industrial Marketing Today

JULY 1, 2011

E-mail marketing to in-house lists is the most popular marketing channel for reaching engineers and industrial professionals. The chart below shows the different online marketing tactics that manufacturers and industrial companies plan to use in 2011. Email marketing metrics. Email content that appeals to engineers.

Peer-to-peer 60

Peer-to-peer Planning Marketing Analytics Tools CTR 60

Convert

APRIL 12, 2021

Better still, we’ll help you go from data anxious and not wanting to check your analytics, to being confident in sharing your results with your peers. Better still, we’ll help you go from data anxious and not wanting to check your analytics, to being confident in sharing your results with your peers. Jeff Bezos, Amazon.

Click Rate 122

Click Rate Lead Scoring Lead Ranking Paid Search Agency 122

Buffer

OCTOBER 3, 2018

See how we generated more than 30,000 clicks to to our content using paid acquisition channels, and how we optimize ads to lower CPC while simultaneously increasing CTR. You can still get tons of website traffic with a resourceful content marketing strategy that revolves around producing quality, evergreen pieces of content.

Paid Content 97

Paid Content Social Media Peer-to-peer Media 97

Single Grain

MAY 10, 2023

Large organizations need an excellent online presence to gain a competitive advantage in the market. In this article, I will explore the top 8 benefits of enterprise SEO and how you can leverage these SEO strategies to improve your marketing efforts. Implementation of hreflang tags for targeting the website in more than one country.

Enterprise Management 52

Enterprise Management Paid Content SEO Marketing Budget 52