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CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

” When you put all your eggs in the tools basket, you can “become pigeon-holed in a vertical, which actually leads to a narrow perspective and lost understanding of the overall space.” But it’s also grown to incorporate hugely important initiatives like UX, conversion rate optimization and CTR optimization.” That said, bidding on competitor terms is absolutely fair game, and there are ways to make big non-brand head terms more affordable than you think. .