Remove game-theory vertical
article thumbnail

CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

” When you put all your eggs in the tools basket, you can “become pigeon-holed in a vertical, which actually leads to a narrow perspective and lost understanding of the overall space.” But it’s also grown to incorporate hugely important initiatives like UX, conversion rate optimization and CTR optimization.”

article thumbnail

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

When I was in middle school, my favorite computer game was The Sims. When you start the game, you’re only allotted a certain number of Simoleons (dollars) to build your house. ” I buy this theory. Though they differ per campaign, Google has reported the average CTR (click-through rate) is around 2 percent.

SERP 40
article thumbnail

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

When I was in middle school, my favorite computer game was The Sims. When you start the game, you’re only allotted a certain number of Simoleons (dollars) to build your house. ” I buy this theory. Though they differ per campaign, Google has reported the average CTR (click-through rate) is around 2 percent.

SERP 40