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B2B Marketers: The Intent Data Trend is Here to Stay

TrustRadius Marketing

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. As the industry moves toward a cookieless future, intent data adoption is growing—and it’s not a fad. What is intent data?

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How to Guide Your Ideal Buyers Through Their B2B Buyer’s Journey

SalesIntel

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. This often results in a more intricate and extended buying process.

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How to Guide Your Ideal Buyers Through Their B2B Buyer’s Journey

SalesIntel

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. This often results in a more intricate and extended buying process.

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ZI Labs: Building the Future of Go-to-Market Ops

Zoominfo

Others spent months setting up new tools and managing new vendors, rather than creating data-driven motions that unlock market-making plays. Helping Salespeople Sell Sales professionals excel at forging meaningful connections with prospective customers. Today, an overabundance of data has become a far more urgent problem.

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How Many B2B Buyer Personas Do You Need?

Marketing Interactions

While you can build as many personas as you like, there’s a point of no return that you should be careful not to cross. This is rarely the case unless the solution the client sells is highly strategic or they sell to SMBs where the CXO is responsible for cross-functional roles and/or has a very limited team.

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A Lattizen Year in Review – Top Content

Lattice

Thanks to our customers, partners and team, we’ve been able to triple our customer win growth , expand our offering beyond North America with partnerships with Stein IAS and Leadteq , and announce several new products to help sales and marketing professionals master the data deluge and deliver measurable gains to their bottom lines.

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Why You Need a Unified Brand-to-Demand Strategy

Madison Logic

B2B marketing is not just about selling a product or service. Gartner research finds that 70% of the buying journey is complete before a buying group reaches out to a provider. It also opens the doors to cross-sell and upsell opportunities that can be used to deepen an account’s investment.

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