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The Best Marketo Add-Ons for SMB

SmartBug Media

But its potential goes far beyond email and event management. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Account-Based Marketing.

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How to Maximize Customer Lifetime Value in Digital Marketing

seo.co

One of the most telling is something known as Customer Lifetime Value. Armed with an understanding of your Customer Lifetime Value, or CLV, you can make more intelligent decisions about sales, marketing, branding, pricing , service, retention, and profitability. What is Customer Lifetime Value?

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20 Must-Have Marketing Lead Generation Tools

ClearVoice

Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. However, with the wealth of lead generation tools out there, how do marketers know which tools are worth adding to their already-full tech stacks?

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Best B2B Email Marketing Software for 2021

SendX

What is B2B email marketing? B2B means business-to-business, while b2c means business-to-customer. So B2B email marketing, basically is a specific category of email marketing strategy where your target audience are businesses and not individual customers. Why B2B email marketing? Personalisation, CRM.

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GreenRope Account Settings Best Practices

GreenRope

Careful planning should be done to ensure the successful setup and implementation of GreenRope. You may want to start by defining the following: You target markets. Which digital strategies you plan on implementing. Market segments. Custom user-defined fields. Email templates. CRM Activities.

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GreenRope Account Settings Best Practices

GreenRope

Careful planning should be done to ensure the successful setup and implementation of GreenRope. You may want to start by defining the following: You target markets. Which digital strategies you plan on implementing. Market segments. Custom user-defined fields. Email templates. CRM Activities.

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GreenRope Account Settings Best Practices

GreenRope

Careful planning should be done to ensure the successful setup and implementation of GreenRope. You may want to start by defining the following: You target markets. Which digital strategies you plan on implementing. Market segments. Custom user-defined fields. Email templates. CRM Activities.