Hubspot

JUNE 19, 2014

A computer programming term meaning a series of rules. CRM: Customer Relationship Management. At the simplest level, CRM software lets you keep track of all the contact information for these customers. SMB: Small-to-Medium Business. ASP: Application Service Provider. See SaaS.). API: Application Programming Interface.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Magisto

OCTOBER 3, 2019

We’ve all been in this situation: you’re in a meeting, and people begin throwing around a ton of technical terms and acronyms. Go ahead and bookmark our digital marketing terms glossary and let this be your guiding light that you can refer to over and over again. Native content usually performs better in terms of organic reach.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, figuring out what you want to do on Twitter is not your “social media strategy” – it’s just a short-term, tactical plan for a platform that survives despite its shortcomings.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Hubspot

MARCH 10, 2016

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. So instead of throwing hundreds of terms at you from all those other glossaries, I narrowed this one down to the top 99 terms that are imperative to anyone learning about marketing.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

TrustRadius Marketing

NOVEMBER 2, 2022

HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. NICE (formerly NICE inContact) works with organizations of all sizes to create customer experiences that build deeper brand loyalty and relationships that last. CRM Integrations. LEARN MORE. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Martech

FEBRUARY 25, 2022

They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities. Budgeting and planning leverage marketing, CRM and finance systems to measure, track and optimize marketing performance. Artificial intelligence is used throughout the Acoustic Marketing Cloud.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118

The ROI Guy

NOVEMBER 8, 2006

Return on Customer (ROC) is a Pepper’s and Rogers twist on normal return on investment (ROI) analysis to help companies quantify the returns from various marketing and CRM initiatives. The formula takes into account the short term sales from customers, as well as factoring in changes to lifetime expectations.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Social Media is a significant time investment – in all aspects of the term significant.

Social Media 149

Social Media Media Paid Content Webinar Metrics 149

Martech Advisor

NOVEMBER 4, 2019

The term has reshaped itself from when it was originally defined by David Raab, founder of the CDP Institute, as the ‘marketer managed technology that can deliver a unified, persistent view of the customer and is accessible to other systems.’ ’ It has been interpreted in different ways by different vendors and even users.

Enterprise Management 73

Enterprise Management Work Management Marketing Management Marketing Budget 73

TrustRadius Marketing

NOVEMBER 2, 2022

HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. NICE (formerly NICE inContact) works with organizations of all sizes to create customer experiences that build deeper brand loyalty and relationships that last. CRM Integrations. LEARN MORE. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. NICE (formerly NICE inContact) works with organizations of all sizes to create customer experiences that build deeper brand loyalty and relationships that last. CRM Integrations. LEARN MORE. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52