Buyer's Journey CRM In-market Buyers Intent Data 
TrustRadius Marketing
OCTOBER 3, 2022
Sales and marketing teams understand that a core part of their job is reaching the right audience at the right time with the right message. But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. What is intent data?
DealSignal
DECEMBER 28, 2021
Buyers today are more well-informed than ever, spending a large portion of their buyer journey researching before meeting with a sales rep. Partner marketing is a great way to expand your reach and continue building your position as an industry thought leader. Use intent data to find in-market buyers.
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Content4Demand
SEPTEMBER 8, 2021
We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent data removes the guesswork and the need for forms.
6sense
MAY 10, 2017
Since all the outreach activity is tied directly to those accounts, if you don’t choose the right ones, you’re hosed. And if you don’t get your sales and marketing teams aligned on the same accounts, you’re also hosed. Finding in-market buyers to pass to sales. This is where our partnership with 6sense comes in.
NetLine
NOVEMBER 30, 2023
Intent data is an essential part of sales enablement. Naturally, marketing has a key role to play, too. But with the volume of content online continuing to increase, how exactly should B2B marketers highlight the right content for sales teams to use at the right time? Gong.io) that analyze interactions with buyers.
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