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How to Maximize Customer Lifetime Value in Digital Marketing

seo.co

One of the most telling is something known as Customer Lifetime Value. Armed with an understanding of your Customer Lifetime Value, or CLV, you can make more intelligent decisions about sales, marketing, branding, pricing , service, retention, and profitability. What is Customer Lifetime Value?

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5 Ways to Approach Omnichannel Marketing Challenges

Digilant

Advertisers are quickly realizing both the importance and necessity of implementing an omnichannel marketing strategy. A cross-device solution uses deterministic data (such as a cookie or Mobile advertising ID) or individual (such as a customer ID) to link users across browsers and devices and build out a proprietary cross-device graph.

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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

We will also highlight the importance and benefits offered by the automation solutions at each step of implementation: 1) Define Your Marketing Goals. Employing marketing automation marketers can build landing pages without the help from IT and can direct traffic to customized, personalized landing pages based on segmentation.

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Chasing the mirage of “intuitive” - A journey into UX with a simple lesson

GreenRope

I cringed a couple years ago when I saw a review that called us the “khaki pants” of CRM software - very functional, but not especially sexy. Our company, GreenRope, combines CRM, marketing automation, customer service, and a lot more into one platform. It is almost undefinable. Defining the Problem.

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Chasing the mirage of “intuitive” - A journey into UX with a simple lesson

GreenRope

I cringed a couple years ago when I saw a review that called us the “khaki pants” of CRM software - very functional, but not especially sexy. Our company, GreenRope, combines CRM, marketing automation, customer service, and a lot more into one platform. It is almost undefinable. Defining the Problem.

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Chasing the mirage of “intuitive” - A journey into UX with a simple lesson

GreenRope

I cringed a couple years ago when I saw a review that called us the “khaki pants” of CRM software - very functional, but not especially sexy. Our company, GreenRope, combines CRM, marketing automation, customer service, and a lot more into one platform. It is almost undefinable. Defining the Problem.

article thumbnail

Chasing the mirage of “intuitive” - A journey into UX with a simple lesson

GreenRope

I cringed a couple years ago when I saw a review that called us the “khaki pants” of CRM software - very functional, but not especially sexy. Our company, GreenRope, combines CRM, marketing automation, customer service, and a lot more into one platform. It is almost undefinable. Defining the Problem.