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Modern Day Lead Capture for High Performing Exhibitors and ROI Calculator

Lead Liaison

In this article, we’ll examine some older, more generic event lead capture methods typically offered by event organizers, and contrast them with newer, more efficient methods like Lead liaison’s Universal Lead Capture app. Manually Completing Online Forms Some exhibitors require attendees to fill out online forms as a method of lead capture.

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10 Best Sales Tools to Boost Your B2B Sales

SalesIntel

These tools can help sales teams to be more efficient and effective in their work, allowing them to close more deals and increase revenue. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. This will help you improve their work efficiency. Why Use Sales Tools?

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Seven Powerful B2B Lead Generation Processes and Tools

Webbiquity

Here are a few of the best lead generation processes and tools to help quickly grow your lead volume: CRM: Customer relationship management (CRM) software is at the core of B2B lead generation. This makes your interactions with prospective customers more efficient. Sharing your expertise builds trust and credibility.

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Key Things You Need to Know About Email Marketing Software

Webbiquity

If you’re not already using a marketing automation system, what will make you consider investing in email marketing automation tools ? Since campaigns run using email marketing software are completely measurable, you can quickly evaluate the performance of different campaigns. CRM integration. Continuous improvement.

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What Is Form Automation?

Sharpspring

In its simplest configuration, form automation takes information you once filled out on a piece of paper and fills it out electronically. Your office gets the information, inputs numbers into your quote system and eventually gets a quote to the client. Paper forms have to be updated and printed, which takes time.

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Hey Marketing: An Inquiry Is Not A Lead

Marketing Insider Group

Research shows that as much as 71% of inquiries are are completely wasted and 36% of leads are never contacted at all. Here’s just a few examples of the mistakes marketers make when defining inquiries as leads : Every person who signs up for your newsletter, downloads a white paper, or registers for your webcast is not a lead.

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How AI can help address the marketing ops talent shortage

Martech

The situation has put a strain on management resources and forced a lot of seasoned marketers back to completing entry-level tasks, especially in areas like content production — rather than strategic planning or performance optimization. It is a great tool to help you really focus and prioritize your CRM data.