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New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM.

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13 influential marketing technology leaders

ClickZ

Tamara McCleary is the CEO of Thulium, a marketing and digital consulting agency specializing in social media brand amplification, influencer marketing, and thought leadership. He is of course the brains behind the annual Marketing Technology Landscape Supergraphic , the widely accepted road map of the global martech vendors.

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Marketing your business model: the killer differentiator

Velocity Partners

We already had smartphones, apps, maps, GPS, messaging, booking, ratings/reviews, CRM and content merchandising software. A new business model could awaken the neurotics, skeptics and cynics in every company—the folks who are 100% sure that the new model is flawed and will fail (“CRM in the Cloud? Into new kinds of businesses.

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How To Prepare for Black Friday and Cyber Monday Marketing

Optinmonster

For eCommerce businesses, holiday sales marketing like Black Friday represents more than just dates on a calendar. Are you looking for the best and easy-to-follow Black Friday marketing guide? Look no further! They are golden opportunities to skyrocket sales, attract new customers, and improve brand loyalty.

Planning 105
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42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

While quiz completions are valuable, the main goal was to get the user to eventually request a consultation. With this in mind, we used the “thank you” page upon completion of the quiz to give the user their results with a personalized Call-to-Action to schedule a consultation specifically for the surgery they were most qualified for.

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How To Write Blog Posts That Make People Convert

Scoop.it

You can do that by utilizing Customer Relationship Management (CRM) software to learn how your customers respond and which demographics are more aligned with your pitch. If you are part of the 46% of companies who do not use CRM data, now may be the time to consider it. What goes on behind the scenes? Make your blogs educational.

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How to Create a Lead Magnet: A Step-by-Step Guide (+Examples)

Optinmonster

A report or white paper is an in-depth document that shares your unique data, insights, or advice. Wondering how to create a lead magnet that brings more subscribers to your email marketing list? A good lead magnet is important for bringing in new potential customers. They work very well for lead generation and can be quite easy to create.