Marketing Insider Group

AUGUST 3, 2020

If the marketing team does not understand how to narrow down their targeting approaches, then they will not be able to generate the most relevant leads. ABM helps make sales and marketing strategies possible, particularly with things like personalization, lead nurturing, and retargeting. Creating strategic content.

Account Based Marketing 338

Account Based Marketing ABM Top of Funnel Lead Ranking 338

NuSpark Consulting

OCTOBER 21, 2012

Demandbase just recently unveiled their new company targeting platform. Madison Log ic offers a similar service, called Data Match Lead Retargeting. Bizo also allows you to retarget firms in your CRM or marketing automation platform. That’s a unique lead nurturing tactic!

Paid Content 100

Paid Content Paid Search Agency Display Social Media 100

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Canadian Marketing Association

APRIL 23, 2018

It is done by integrating demand generation, lead nurturing and lead management into one overall strategy and plan. Tools include CRM tools, your website, marketing automation and on top of that other campaign and deployment measurement tools, such as Demandbase, Uberflip or Bizable.

Trends 48

Trends Planning Lead Ranking Budget Programs 48

Adobe Experience Cloud Blog

JANUARY 23, 2017

You can use solutions like Demandbase and Marketo Web Personalization to leverage this information to personalize the content displayed. Nurture known leads with personalized emails. Nascent personalization and lead nurturing leverage job titles to segment inbound leads. The problem?

Intent Data 48

Intent Data Intent Lead Ranking Marketing Automation Services 48

ClickZ

JUNE 17, 2020

5: Demandbase: Account-based marketing (ABM) platform. Founded in 2006, Demandbase is one of the first account-based marketing platforms for B2B marketing and sales enablement. The Demandbase platform leverages AI and machine learning to deliver actionable insights to users. . #6: Category : Account-based marketing (ABM).

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

Marketing Insider Group

JULY 1, 2020

Take Demandbase for example. This gives brands who are heavily invested in content marketing – and who are adept at making sense out of their marketing automation tools and CRM – a huge advantage. You know how powerful content marketing is for brand awareness, lead nurturing, and building lasting relationships with your customers.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363