CRM Demand Generation Agencies Lead Management Salesforce.com 
Customer Experience Matrix
MARCH 25, 2009
Rather, salespeople must focus on what only they can do – provide nuanced, personal service – and delegate other tasks to resources that can handle them more cheaply and often more quickly. Today, this is accomplished by synchronizing data between demand generation and sales automation systems. But that is inherently complex.
Customer Experience Matrix
JANUARY 8, 2009
I had an interesting email conversation last month with a Raab Guide buyer about the nuances of company-level data management in demand generation systems. He started from the perfectly reasonable premise that the demand generation system should give an overview of activity for all leads associated with a given company.
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The Point
JULY 15, 2010
Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. In too many cases, SFDC is just a glorified contact manager. DT: Salesforce, like any CRM system, is only as good as the data in it.
Customer Experience Matrix
MARCH 18, 2009
I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. Since that’s critical to many demand generation users, I didn’t want to give a false impression by leaving it out. So now the story can be told.
The Mx Group
OCTOBER 18, 2017
I’m learning all about it as we deploy ABM efforts for our clients and ourselves as we market our agency. I snagged a few minutes of time from our very busy, very knowledgeable Director of Client Services, Tim Cook, to get his perspective. That makes me wonder: Are CRM platforms, like the Salesforce.com, set up to handle ABM?
Customer Experience Matrix
JULY 17, 2009
Last Wednesday’s revised ranking of demand generation vendors by Web traffic reminded me that I never published notes from a conversation I had several months ago with Right On Interactive , developer of the 5Buckets marketing automation software. Now is a good time to remedy that. Now is a good time to remedy that.
Customer Experience Matrix
JULY 30, 2009
Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user.
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