52 Marketing Terms Every Marketer Should Know
LeadsRX
MARCH 9, 2022
Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. Return On Ad Spend (ROAS). Search Engine Optimization (SEO). Cost Per Lead (CPL). Any-Touch Attribution. Also known as the “Influencer Attribution”. Assigns credit to all touchpoints giving each one full point.
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