Metadata

APRIL 8, 2024

In fact, the ROI was so bad that I started asking myself whether my target audience of IT and security professionals even had active LinkedIn profiles. For context, our cost per lead (CPL) was around $1,000 before we started using Metadata. With Metadata, our CPL dropped to about $50.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

SnapApp

APRIL 4, 2018

According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. A recent study found that only 23% of people were exceeding their revenue goals. 4: Cost-Per-Lead (CPL). . CPL thresholds will vary quite a bit based on the product and industry. 5: Opportunities.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Metadata

APRIL 25, 2023

The best way to make a case for Metadata is the first thing on your boss’s mind— tangible ROI and cost savings. See the real ROI B2B marketers use Metadata to create more pipeline without increasing headcount or program spend. And how about that 75% Lead-to-MQL conversion rate after one year. But that’s just the beginning.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

Metadata

SEPTEMBER 1, 2022

During this phase, customers browse your case studies and white papers looking for specific benefits. You can also calculate your ROI among different sets of customers — then use that info for retargeting so that your demand gen strategies focus on bringing in higher value leads. Cost per lead (CPL).

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Cost per Lead 52

Single Grain

APRIL 24, 2023

Case studies are one of the most important lead generation strategies. A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals. But which lead gen strategies are the real winners?

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Single Grain

APRIL 24, 2023

That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you. From email marketing to influencer marketing, these case studies showcase successful campaigns from a variety of industries and highlight the tactics that made them work.

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

Only B2B

JULY 21, 2023

We will delve into essential metrics such as Syndication ROI, lead quality metrics, content engagement metrics, conversion tracking, and content syndication analytics. According to a study by MarketingSherpa , top-performing companies have an average conversion rate of 5.31% for their content syndication efforts.

Cost per Lead 62

Cost per Lead Multi-Touch Attribution Allocation Campaigns 62